Every diet tells you what and how much to eat.
None of them teach you what to do when a craving hits out of nowhere, for whatever reason.
That's exactly what Food Control Coaching — FCC — is built for.
Thirty years of weight research point to the same thing: you've got to work on the psychological aspect as well.
1. National Weight Control Registry · 2. New England Journal of Medicine, 2011 · 3. Palascha et al.; Byrne et al. · 4. University of Cambridge, 2026 · 5. WHO, global guideline, December 2025
It's not a pep talk — it's neuroplasticity, and there's real science behind it.
Every time you repeat an action, your brain carves a deeper groove until it becomes second nature. Yet, old grooves can fade while new ones take shape — and we can literally watch it happen on an MRI.
with behavioral support, the brain regions that help you pause before reacting, tell real hunger from cravings, and remember your habits all shift for the better.1,2
matters too — the more it set you up to gain weight, the more prone you are to gain it now. But changing your environment today works in your favor just as much.3
1. Zhao et al., Obesity Reviews, 2025 · 2. Bohon & Geliebter, 2018, NeuroImage: Clinical · 3. Schrempft et al., JAMA Pediatrics, 2018
FCC isn't a meal plan — it's the ultimate companion to one.
Instead of reacting on autopilot, you learn to respond — right there in that split second between craving it and eating it.
Small tweaks to your daily routine that take the decision-making off your plate — so you're not relying on willpower alone.
Bad days happen. Having a plan for slip-ups and relapses is the difference between a rough day and starting over from scratch.
For years I've poured a lot of passion into different disciplines in communications. Still, what always came naturally to me — and what I enjoy most — is listening, being there for people, and helping them get clear on and work through all kinds of life experiences. That's what led me to get certified as a Life Coach.
Meanwhile, on the personal side, I was hitting three years of failed attempts to stick to the diet my nutritionist gave me, to lose weight and feel better. Having gone deep into Life Coaching tools, Stoic philosophy and the principles of Cognitive Behavioral Therapy, I decided to adapt what I'd learned and try it out on myself — and suddenly I realized that in under 4 months I'd lost almost 21 pounds (9.5 kg) on that very same diet.
That's how Food Control Coaching, FCC, was born.
A method to improve your relationship with food, make your diet work better, make your results stay with you long-term, and leave you with tools that apply to many other areas of your life, too.
The method pulls together Life Coaching tools, techniques rooted in Cognitive Behavioral Therapy, and applied Stoic philosophy — structured like this:
We dig into your story and lock in a real, concrete goal.
We figure out exactly which moments and situations trip you up.
You learn to catch the craving in the moment — not deal with the aftermath.
You build up the habits that work for you, and they get easier the more you do them.
We look at what actually happened and fix what didn't work.
You walk away with a plan to keep it going — and a plan for when you slip.
What happens after session 6? I remain with you. You get 8 quick 15-minute check-ins over the next 6 months, progressively spaced out each time, to help you hold on to what you've built.
Already working with a nutritionist or have a meal plan? Great — FCC isn't here to replace that. It's here to make it actually stick, which the plan alone sometimes can't do.
There's something almost magic about his method — it changes your habits before you even notice it's happening. Losing weight ended up being a side effect of everything I learned. It really helps you see your own strengths and lean on them to hit a clear goal. I stopped the injections, and what I learned is helping me keep the weight off.
But the biggest thing for me, is that I finally got something nobody else could give me — knowing I can do this. I'm capable. Thank you, Aarón!
FCC is a 6-session behavioral training program, plus 8 spaced check-ins between sessions. We work directly on the moments that trip you up — the craving, the slip, the day that got away from you — so you learn to handle them differently.
No. FCC isn't nutrition or medicine — it's behavioral coaching. If you're already following a plan with a dietitian or doctor, FCC works alongside that, focusing on the psychological and habit side that no meal plan covers on its own.
Whatever works for you — sessions can be 100% online or in person.
Each session runs 50 minutes. The check-ins between sessions are shorter, 15 minutes each.
I keep working with you over several months: 8 spaced check-ins to reinforce what you've already built and help you hold onto it over time.
It's not required, but it helps. FCC works best alongside a meal plan: the plan tells you what to eat, and FCC trains you to stick with it in the moment a craving hits.
Let's hop on a 15-minute call, no pressure, and see if this is a fit for you.